Facebook and Twitter have both reported their First Quarter (Q1) 2014 financial results, Twitter has managed to beat all the expectations by a decent margin with an 119% increase in revenue as compared to Q1 2013 and an increase in monthly active users by 14M to 255M compared to Q4 2013. Meanwhile Facebook has continued its domination in the social space and is further strengthening its grip as a mobile advertising company with the Monthly Active Users (MAU), Daily Active Users (DAUs) and the Monthly Active Mobile Users all spiking up considerably. In the last few months Twitter has been focussing more on redesign to increase the user engagement and hence finding the different ways of monetizing the product to impress its investors.
The following are the highlights of the Twitter’s decent outing in Q1 2014:
- Monthly Active Users (MAUs): 255 Million (as of March 31), an increase of 25% YoY
- Monthly Active Mobile Users: 198 Million, an increase of 31% to what it was a year earlier.
- Q1 2014 Revenue: $250 Million in revenue, an increase of 119% YoY.
- More than 90% of the company’s revenue comes from advertising and mobile contributes to up to 80% of the advertising revenue. The company made another $24 Million through data licensing.
The following are the highlights of Facebook’s Q1 2014 results:
- Monthly Active Users (MAUs): 1.28 Billion as of March 31, 2014, an increase of 15% year-over-year.
- Daily Active Users (DAUs): 802 Million on average for March 2014, an increase of 21% year-over-year.
- Monthly Active Mobile Users: 1.01 Billion as of March 31, 2014, an increase of 34% year-over-year.
- Daily Active Mobile Users (MAUs): 609 Million on average for March 2014, an increase of 43% year-over-year.
- Q1 2014 Revenue: $2.50 Billion, an increase of 72% year over year. More than 90% of the revenue comes from advertising with mobile contributing to 59% of the advertising revenue. Facebook earned the rest of the 10% of revenue from games and apps.
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thanks for information!!